Spare Part Visuals In Web Shops

Part 2 of 5 of our most important insights for spare parts Web shops

insights for spare part webshops - pic 3

With the ever expanding number of product brands and versions, and the growing complexity in products, how can your customers be sure the part they’re ordering is the one they need? Spare parts are not known for their distinctive names, so visuals are the key.

Adding visuals for any number of spare parts – whether you’re using photos or drawings – is a challenging and time consuming process. So how much time and money are you willing to spend on producing visuals to optimize your Webshop conversion?

Here are some typical examples of visuals we’ve probably all seen in Webshops:

1. No image

Needless to say that this might not help you sell your spare parts or prevent order mistakes.

2. Snapshots

Understandable, but will these kinds of images help you to
improve sales and prevent order mistakes? And: does this make your Webshop look professional?

 

3. Photos

Professional photos, perfect. But without the context of a (complex) machine, which of these product versions do you need?

 

4. Technical drawings

For many manufacturers, these are the images they already have, and therefore easy to implement. But from a customer’s point of view, how easy is it to find the right part? Is there a clear distinction between this and similar parts? Can they see the part in relation to the product?

 

5. Exploded views

Exploded views are not always the most colorful images but perfect for finding the right part, as they show a customer the position of a part in the context of the product.

 

6. 3D-renderings

Absolutely perfect. The advantages of an exploded view with extras like color and material make it more attractive and minimize any mistakes in selecting a wrong part.

Conclusion: 

We know from our clients that producing visuals and importing them into a Webshop is a time-consuming and costly process. And when you’re finally done, how to keep the visuals up-to-date?
But perhaps more important: how does your choice of visuals effect your Webshop conversion?

We don’t have all the answers, but we know which images are already available in most of our clients’ situations: technical drawings and exploded views from parts catalogs.

For us, the exploded views in particular are a good and cost effective basis for every spare part Webshop, sometimes in combination with photos.